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Friday, August 19, 2011

Lead a star's life

The new TV show 'Live My Life' gives fans a hotline to their heroes
Imran Khan with Rhea, his 19 year-old-fan from Chennai

Do you want to spend a day with a superstar? Watch out for UTV Stars' new show 'Live My Life' where every week a Bollywood star will handpick a fan and give him or her an opportunity to enjoy the glamorous life for a day.

"Never has there been a show that brings the fan so close to their favorite star and offers him/her the opportunity to live like them. With a concept so innovative and exhilarating, I sincerely believe the audiences have plenty of excitement in store for them," said Nikhil Gandhi, Business Head, UTV Stars.

Planned as a 13 episode series, each episode will showcase a new superstar along with his or her handpicked fan, finalised through a research process through the web and social media.

Apart from luxury living and elegant dining, the fan will receive surprises like a phone call, a note, a special gift, a video message and an interaction with star's professional associates like their dress designer, hair stylist, gym instructor, nutritionist and lots more.

The first episode of the show series will feature Imran Khan and Rhea, his 19 year-old-fan from Chennai.

The show goes on air August 21, and will be on every Sunday at 7pm.

UTV Stars also became the first Indian channel to be simultaneously launched in India and the UAE. This was revealed by Etisalat, which is the first operator in the region to offer the channel as a part of its eLife TV Basic Asian choice package.



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